Being controversial in consumer brands, does it really work?
Honey Maid is a fascinating case from the US market with its latest campaign of “It’s wholesome”, featuring different kinds of families...
Creative use of location-based marketing. Can local brands do this too?
"Surprise" is one of the most effective ways to get a message across, and this can be achieved today using "Location-based" marketing...
Coca-Cola builds brand value on an emotional level, so can local brands do that too?
Coca-Cola has elevated their branding into another level over the past few years. No longer can you can see the brand use heavy...
