June 16, 2014

Honey Maid is a fascinating case from the US market with its latest campaign of “It’s wholesome”, featuring different kinds of families such as gay couples, single dad in the storyline. This has generated substantial interest and response within a very short period of...

June 15, 2014

"Surprise" is one of the most effective ways to get a message across, and this can be achieved today using "Location-based" marketing which is a novel way of using technology to get in touch with an audience at a particular venue location, then combined with shareable...

June 12, 2014

Coca-Cola has elevated their branding into another level over the past few years.  No longer can you can see the brand use heavy advertising on TV (with the exception of some seasonal promotions), instead you can find on-going smaller campaigns on YouTube and sharing o...

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