July 21, 2014

In the market, many brand and advertising agencies have their own proprietary brand planning tools.   (If you can afford to pay premium fees for their services then you probably can receive high quality studies and input)   Amongst those, they may have different termin...

July 21, 2014

Many marketers in Hong Kong have experienced digital marketing such as campaigns on social networks, set-up own-brand websites and focused on communications via facebook, as well as tried mobile marketing and mobile apps.   A key question is how to optimize the perform...

July 4, 2014

Nivea Sun Kids launched their sunblock products for kids in 2014 with an app to help parents track their kids while they are playing at the beach, park or club. 

The idea came from a strong consumer insight about parents’ anxiety about letting their children play outdoo...

July 4, 2014

Intermarché, a French supermarket chain, launched a campaign of “Inglorious Fruits and Vegetables”. The campaign generated 24% more traffic and sold 1.2 tons per store during the first two days alone. All while garnering significant free media coverage and publicity.

 

T...

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