Coca-Cola has elevated their branding into another level over the past few years. No longer can you can see the brand use heavy advertising on TV (with the exception of some seasonal promotions), instead you can find on-going smaller campaigns on YouTube and sharing on facebook posts. Their creative concept of “Happiness” which is branching out through different ideas, for instance “Happiness Truck”, “Happiness Magic Machine” and recently “Hello Happiness”. Most importantl