“Branding – it’s just like people talking about you when you’re not in the room”. How do you build
In the market, many brand and advertising agencies have their own proprietary brand planning tools. (If you can afford to pay premium...
How to optimize digital marketing and promotions for closing Q4 in this year and plan for 2015?
Many marketers in Hong Kong have experienced digital marketing such as campaigns on social networks, set-up own-brand websites and...
A customer insight became an added brand value to consumers. See a world-class award-winning case o
Nivea Sun Kids launched their sunblock products for kids in 2014 with an app to help parents track their kids while they are playing at...
Turning Ugly to Beauty. A clever marketing idea using a social cause. Smart insights on how to add
Intermarché, a French supermarket chain, launched a campaign of “Inglorious Fruits and Vegetables”. The campaign generated 24% more...
