Useful insights from adage: 1. Make it fun and easy 2. Start social from small and local community, relate to the relevant ones 3. Let people tell the story instead of control over the conversation 4. Make it personal - exclusive as viewer/supporter and inclusive as part of the game - see more from the link http://adage.com/article/digitalnext/marketers-learn-ice-bucket-challenge/294648/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1409344983 #icebucket