Think like a marketer, agency pal!
In most business practice, marketers are responsible for building a brand or product, and delivering business result. They come up with marketing plan layouting the objectives and measurements as "why", following with marketing ideas or tactics are, as "what", and finally the last part of "implementation" as "how" to deliver. Putting all these in plan, it takes a lot of efforts to sell through internals amongst operation, sales, products and channels for agreement or at
